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Since marketing, in general, today depends so much on a holistic approach, so the Ideas Forum is about offering people an opportunity to dip into a range of subjects so as to get a better, insight into what is going on, overall, as well as understanding, better, how different subjects interconnect with each other.

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Web Presence Optimisation

UserPost

9:53 am
April 17, 2010


Andy Online

UK

Member

posts 13

1

I have been reading a bit about WPO (Web Presence Optimisation) and how it combines SEO, social media, online "reputation management" (whatever that is!) and interactive PR (which sounds expensive). Has anybody any experience of this and is it only for the larger companies who want to create a comprehensive media presence, or are there benefits for the smaller web publisher?



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